EITCI Certificate Supplement | EITCI Institute

EITCI Certificate Supplement

EITCI CERTIFICATE SUPPLEMENT
Certificate ID:
EITC/BI/GADW/MDN22004371
Certificate type:
EITC The European Information Technologies Certification Programme
Programme name:
EITC/BI/GADW Internet advertisement and marketing fundamentals (Google AdWords)
Issue date:
August 2022
Holder's name:
Tomasz Tarlowski
Holder's country:
Poland
Examination center:
CompSecur Sp. z o.o. Wroclaw Poland
Earned ECTS credits:
2

Certification Programme examination result and description:

EITC/BI/GADW Internet advertisement and marketing fundamentals (Google AdWords)
62.78%
62.78%
Certification Programme description: Internet marketing: Internet usage statistics, types of advertising, e-advertising formats, advantages and disadvantages of online advertising; Google; Google AdWords system: video ads, ads displaying and scheduling; The first campaign in the Google AdWords: account types, account activation, campaigns, keyword management, fundamental principles for text ad creation, keyword matching; Campaign targeting in Google AdWords system: contextual targeting, targeting on the search results pages, placement targeting, language and location targeting; targeting on users, custom targeting; Google AdWords ads effectiveness testing: keyword relevance, CTR, reporting, conversions; Costs and payments in Google AdWords system: ads emission methods, methods of payment, rates matching, billing process, billing cycle, charges; Optimize Google AdWords account: ads displaying, positioning preferences, ads scheduling; Google AdWords Tools: keyword suggestions, sites and categories exclusions, Campaign Optimizer, visits forecast, ads diagnostic, AdWords Editor application; Google Analytics; Client accounts management in Google AdWords system
Certification Programme version/revision: EITC/BI/GADWv1r3)
Earned ECTS credits: 2

This supplement is a formal attachment to issued certificate.
All rights reserved. European IT Certification Institute, EITCI asbl, Brussels

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Validation link:

https://eitci.org/val?id=EITC/BI/GADW/MDN22004371&t=mLF61f75m1zRzkkC